Play Avicii's Interactive 'Stories' Comic Series on Instagram

Sean Eriksson

Avicii and his team at PRMD continue to break the marketing mold as they find innovative ways to promote his music releases.

Their latest promotional venture is an interactive comic series driven by Instagram’s platform that promotes the Swedish icon’s most recent album undertaking, Stories.

Avicii Expands His Musical Reach on 'Stories': Album Review

The meticulously designed digital comic book was initially introduced to fans via Avicii’s Facebook page. Check it out below:

Fans are enticed to click through pictures holding new destinations that may or may not lead them closer to the story’s finish line. This is not the first time the Swede’s camp has utilized major media platforms in an unorthodox manner, however.

Inside YouTube's New Tool for Creating Interactive, Multi-Angle Videos

They presented the world’s first 360-degree music video, a new feature YouTube rolled out in March 2015, for Avicii’s single ‘Waiting For Love’. Watch the music video below:

H/T Your EDM