Play Avicii's Interactive 'Stories' Comic Series on Instagram
Their latest promotional venture is an interactive comic series driven by Instagram’s platform that promotes the Swedish icon’s most recent album undertaking, Stories.
The meticulously designed digital comic book was initially introduced to fans via Avicii’s Facebook page. Check it out below:
Fans are enticed to click through pictures holding new destinations that may or may not lead them closer to the story’s finish line. This is not the first time the Swede’s camp has utilized major media platforms in an unorthodox manner, however.
They presented the world’s first 360-degree music video, a new feature YouTube rolled out in March 2015, for Avicii’s single ‘Waiting For Love’. Watch the music video below:
H/T Your EDM