David Guetta's 'Hey Mama': Watch a Behind-the-Scenes Video
Between them David Guetta, Nicki Minaj and Afrojack have a combined 42 Hot 100 chart appearances in the last six years. All of that star power has combined for the fast-rising track “Hey Mama,” which sits on the cusp of the top 10 at number eleven and is still rising. Now the three have combined for an ambitious video clip that looks like a trailer for Mad Max gone to a rave.
Minaj’s busy schedule required her to film against a green screen, an incongruity not lost on Guetta, who told us, “Nicki has a crazy schedule so it was kind of ironic I shot here in the U.S. and she shot in Europe.”
The rest of the video though, including Guetta and Afrojack’s roles, was filmed in one memorable Tuesday afternoon and night in the California desert on a lakebed just outside Victorville. Billboard sent a crew two hours outside of L.A. to document the whole day for the behind the scenes clip you see here, where we look at everything from the superstar DJs to the attire and even the special filming technique called “The Rig,” responsible for the sweeping shots.
When he first arrived, on a one-day detour for the video between his home country of Holland and a tour of Japan the next day, Afrojack promised us a high-concept video. “I’ve been working with David a long time and I do know he always strives to get the craziest or the weirdest and he always wants to make everything special,” Afrojack says of his long-time friend. “So I know for sure this is going to be an epic video.”
Much of the flare and pizazz of the clip comes from colorfully attired cast of futuristic extras. As you can see in our exclusive making of video credit goes to the team of Regina Amato and Gianni Catalina, who took Davis’ ideas and ran with them.
All of the elements came together for one of the most stylized and eye-catching videos we’ve seen in a minute. The final result left the video’s star ecstatic as he walked into the desert sunset. “It’s been amazing,” Guetta said as he wrapped his portion for the night. “The video is crazy, the record is crazy, life is beautiful.”