Billboard Launches New Digital Channel Dedicated to Dance Music
Billboard Dance marks expansion into EDM scene with in-depth news coverage and exclusive content.
Welcome to Billboard Dance, a new digital channel encompassing innovative coverage of worldwide dance/electronic music and culture. The latest in lifestyle, music technology, concert and festival news will live within Billboard’s platform at billboard.com/dance. Ground-breaking industry partnerships with leading dance companies and brands will also be part of the new channel.
Billboard Dance will include top news and editorial features, along with the latest rankings from Billboard dance music charts. Expanded video content, a branded guest mix series, spotlights on industry actors and rising dance music artists, and exclusive music and video premieres from the genre’s biggest stars are also an integral part of Billboard Dance.
Billboard’s dance/electronic editor Matt Medved, previous editor of Billboard’s Code column, will lead Billboard Dance. Medved’s senior dance-focused role is a first for Billboard, and reflects the growing popularity and importance of this genre around the world. In addition to leveraging its existing social reach in the dance space, Billboard will also connect with fans with dedicated Facebook and Twitter feeds for the channel.
“Billboard Dance is the next phase of the Billboard brand as we continue to offer enhanced content to legions of passionate fans and music lovers,” said Janice Min, co-president and chief creative officer of Guggenheim Media’s Entertainment Group, which consists of Billboard and The Hollywood Reporter. “Along with Billboard’s Latin Channel, Dance will offer us the chance to dive deep into the latest news and trends, while featuring the hottest artists in these fast-growing genres.”
Billboard is also beginning a new video series called "Beyond the Beats," a sneak peek at the world’s biggest and best DJs and producers. Fans will have a chance to go behind the booth and see their favorite stars at work and play. The first episode stars UK legend Paul Oakenfold in Los Angeles and Orange County.
"I believe Billboard is one of the most important media outlets in the music industry and I always have had an amazing relationship with them,” said Dutch star Martin Garrix. “They premiered my breakthrough single "Animals” and I had one of my favorite interviews with Matt at Tomorrowland last year. I also think that the launch of this new dance channel creates an amazing platform for us as dance music artists."
"Billboard is one of the world's top music sources, and it was so good to see them supporting the dance scene and my own music from the very early days,” added Norwegian artist Kygo. “Having such an influential publication covering what we all do day in and day out, even when the scene was at its start, was a big step in the right direction. It's wonderful that this is being taken even further with a dedicated dance section, under the lead of Matt who’s deeply rooted in the industry! I look forward to seeing what's to come.”