Zac Brown Band is accustomed to change, opting to license its albums through various label partners instead of having a permanent home. In March 2018, the Southern rock group signed a new management deal with Scooter Braun’s SB Projects; this February, it signed a new global licensing agreement with BMG; and in March, the group signed a contract with WME. (The act was previously signed to Creative Artists Agency.)
The one constant? Zac Brown has always had control over every aspect of his career. “By owning our touring, publishing and merchandise, if something doesn’t happen right, I know exactly who to call,” says the frontman, 41. Brown was never interested in signing a multi-album contract because, he says, the band’s musical approach is always changing: “You’re talking nine or 10 years,” he says. “[Think about] how much life can change.” (Now a father of five, Brown had his personal life shaken up in October 2018 when he and his wife, Shelly, announced they were separating.)
The Atlanta native formed Zac Brown Band in 2002; originally a threesome, with two members who are no longer in the band, the act grew through the years, and so did Brown’s business ventures. His Southern Ground label rebranded late last year to Zac Brown Collective, a multiplatform parent company that includes his Zac’s Place restaurant, Z. Alexander Brown wine brand, ZBC apparel and Southern Reel film production company.