Festivals

Coachella Takes L.A. Marketing Firm to Court for Scalping Wristbands

Coachella
Rich Polk/Getty Images for Coachella

A general view of atmosphere during day 1 of the 2014 Coachella Valley Music & Arts Festival at the Empire Polo Club on April 18, 2014 in Indio, California.

The Coachella Music and Arts Festival is taking a Los Angeles marketing firm to court for scalping wristbands, The Desert Sun reports. 

Coachella filed a federal lawsuit on Wednesday that accuses Particle LLC and owner Denise Kozlowski of buying wristbands for the purpose of re-selling them, even though the wristbands are non-transferrable. Earlier this month Kozlowski allegedly sent out an email, included in the lawsuit, advertising the sale of "VIP, guest and artist passes." 

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For a festival whose tickets sell out in minutes, scalping is a huge issue, but this is the first time that Coachella has taken a scalper to federal court. 

Unfortunately, those who purchase Kozlowski's wristbands will be denied entry to or ejected from the festival, should they be caught. 

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“Money damages cannot fully repair the damage that will be done to [Coachella’s] reputation and goodwill if it must turn away would-be festival attendees because they have unwittingly purchased void passes from defendants,” the lawsuit reads. 

Earlier this year, Coachella took music festival Hoodchella to court for infringing on its trademark. The suit was eventually settled, and Hoodchella is now calling itself "Noise in the Hood."