The event precedes the 63rd Annual Grammy Awards telecast, with proceeds going toward MusiCares, which helps those in the music industry devastated by COVID-19 by providing a support system of health and human services.
“Julien’s Auctions is proud to partner with MusiCares on this annual online charity auction that now-more than ever-is needed to help the devastated music community,” said Darren Julien, president/chief executive officer of Julien’s Auctions in a press statement. “We can’t think of a better way to highlight the work of MusiCares than with this “Dynamite” contribution from BTS, whose groundbreaking music and uplifting messages of hope and optimism are what the world needs now. We thank BTS for their generous donation of their special one of a kind items whose proceeds will benefit this most urgent initiative.”
BTS is also up for their first-ever Grammy award at the 2021 ceremony, with "Dynamite" nominated for pop duo/group performance.