BTS are the new global ambassadors of ABB FIA Formula E Championship, the electric street racing series, Formula E announced Wednesday (Dec 18). Through the partnership, the South Korean septet and Formula E will team up to promote how electric vehicles can help combat climate change.
“With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes (according to the World Health Organization), both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles,” says Formula E in a statement.
As electric cars do not produce tailpipe emissions, thus adding directly to air pollution like gas-fueled vehicles, Formula E hopes the partnership with BTS, one of the most popular musical acts of the decade, will help accelerate the adoption of electric vehicles.