BTS

BTS Teams Up With Formula E to Combat Climate Change

BTS
Courtesy of Formula E

V, SUGA, Jin, Jimin, Jung Kook, J-Hope and RM stood beside the fully-electric Formula E car for a special project to be revealed next year. 

BTS are the new global ambassadors of ABB FIA Formula E Championship, the electric street racing series, Formula E announced Wednesday (Dec 18). Through the partnership, the South Korean septet and Formula E will team up to promote how electric vehicles can help combat climate change.

“With air pollution presenting the single largest environmental risk to human health today and causing more deaths each year than smoking cigarettes (according to the World Health Organization), both Formula E and BTS hope to inspire the next generation and millions of young fans to embrace clean energy and become future drivers of electric vehicles,” says Formula E in a statement.

As electric cars do not produce tailpipe emissions, thus adding directly to air pollution like gas-fueled vehicles, Formula E hopes the partnership with BTS, one of the most popular musical acts of the decade, will help accelerate the adoption of electric vehicles. 

“We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship. BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change,” said Jamie Reigle, Chief Executive Officer of Formula E. “In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience. Leonardo DiCaprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement. We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to catalyze a move towards a cleaner future, faster.”

BTS has also previously teamed up with UNICEF, and spoken in front of the UN about the importance of self-love for global youth.