According to Big Hit, the company is looking to “quickly expand the spectrum of its artists by securing a group of artists with an already-established fandom” and also is looking to Source to provide a “pool of trainees with high growth potential in the girl group category.”
Big Hit Entertainment recently announced that longtime SM Entertainment creative director Min Hee Jin was it’s new creative brand officer, and is gearing up to prepare the debut of an upcoming girl group under Big Hit.
Moving forward, Source’s management team is set to remain heading the company, “in order to maintain the label’s independence and unique colors.” The company most recently released GFriend’s Fever Season album, fronted by the addicting “Fever.”
The popular six-member team arrived on the K-pop scene in 2015 with their debut album Season of Glass and has since seen eight albums appear on the World Albums chart. Fever Season debuted at No. 10 on that chart in July.
Big Hit and Source Music have worked together in the past, with the two companies co-managing vocal pop group 8Eight and girl group GLAM in the early 2000s.
Big Hit’s founder and co-CEO Bang Si-hyuk said, “A shared philosophy behind artist promotion and management was the main driver that brought Big Hit and Source Music together. Since we know each other so well, we expect the acquisition to be a success. I’m pleased that both companies can now begin painting an even bigger picture.”
“I am thrilled that Source Music has joined Big Hit. I believe this to be a prime opportunity for achieving the next level of excellence for the artists, trainees and members of the label,” said Source Music’s CEO So Sung Jin. “Big Hit’s track record of creating global artists quickly and expertly sets a solid foundation for Source Music. We will strive to provide even more amazing content to our fans through this organic relationship with Big Hit.”
Big Hit is estimated to be worth over $1 billion.