BTS Break Three Guinness World Records With 'Boy With Luv' Video

After making YouTube history as the site’s biggest ever first-day debut from a music video, BTS “Boy With Luv” featuring Halsey has now been recognized by the Guinness World Records organization for setting not one or two, but three world records.

In a statement released by Guinness World Records today (April 18), “Boy With Luv” is said to have achieved the titles titles of “most viewed YouTube video in 24 hours,” “most viewed YouTube music video in 24 hours,” and “most viewed YouTube music video in 24 hours by a K-pop group.” The video garnered 74.6 million views on the video streaming platform within the first day of its release.

“Boy With Luv” was released on April 12 as the lead single off of the group’s Map of the Soul: Persona, also released that day.

“We're honored to have BTS as part of the Guinness World Records family,” said a company representative.

In addition, the company also announced today that K-pop fans had set a new record for the most used hashtag on Twitter in a 24-hour period, with the hashtag “Twitter Best Fandom” collecting over 60 million impressions between March 16 and March 17 of this year. The hashtag was utilized during the 14th Annual Soompi Awards’ voting period.