Basically, the celebrity beauty market is thriving.
While celebrity apparel and fragrance lines tend to be hit or miss (remember Amanda Bynes' clothing collection, Dear? Don't worry, neither does anyone else), the personality-driven beauty market is flourishing.
On Friday (Jan. 26), WWD reported that Rihanna's Fenty Beauty brand was on track to outsell Kylie Jenner's Kylie Cosmetics business, which, as reported last year, is expected to be a billion dollar enterprise by 2022. According to a report from Slice Intelligence, RiRi's 4-month-old LVMH-owned beauty brand — which already has a cult following thanks to its inclusive range of foundations and, you know, Rihanna — will also beat revenues from Kim Kardashian's KKW Beauty line.