"I’ve been using Urban Decay makeup since I was 14 years old," Richie told Billboard. "I decided right then and there at the Westside Pavilion Mall that I was destined to be a model for them. It took me 20 years, but I've done it."
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The video series Richie stars in parodies her two-decade-long journey of finally getting to be the face of Urban Decay. "Simply being a pretty face just doesn't cut it anymore," she said. "I had to show Urban Decay that I was not just a fan of Troublemaker mascara, but I was Troublemaker mascara."
While Richie's current recollection of her most "troublemaker moment" harkens back to her overall-and-pitchfork days ("Hmmmm ... does letting my chickens out past sundown count?"), she does believe that "trouble" has a different and distinct definition for her.
"Urban Decay and my brand House of Harlow 1960 have very similar views & ideas about embracing self-expression and individuality. Trouble, to me, means creating your own box. Embracing the uncomfortableness of growth. Creating your own authentic path. That's exciting to me."
Watch the trailer and first episode below.