Billboard Music Awards Ratings Reach 14-Year High
Never ever underestimate the thrall of Taylor Swift. Sunday's 2015 Billboard Music Awards, which featured the singer cleaning up eight kudos and debuting her latest music video, grew yet again for ABC.
The three-hour telecast averaged a preliminary 11.1 million viewers and a 3.7 rating among adults 18-49 according to Nielsen’s Fast Affiliate Ratings. Both modest increases from the last go-around, the numbers mark a third consecutive year of growth for the show — and, in the case of the total viewership, a 14-year high.
ABC easily topped the broadcast competition for the night. While some viewers were no doubt lured away by AMC's series finale of Mad Men, Fox scored the No. 2 ranking for Sunday with several season finales. Bob's Burgers aired its in two parts, with a respective 0.9 and 1.1 rating among adults 18-49, while The Simpsons (1.2 adults) held steady. Brooklyn Nine-Nine (1.1 adults) and Family Guy (1.3 adults) were down a respective two- and four-tenths of a point.
The Billboard Awards also held up compared to other recent music awards shows, including April’s Academy of Country Music Awards on CBS (15.7 million total viewers and a 3.6 18-49 rating) and March’s iHeartRadio Awards on NBC (5.2 million viewers and a 1.7 18-49 rating.)