The network says that the 2021 VMAs garnered 38 million interactions across all U.S. platforms.
The 2021 MTV Video Music Awards, which aired live on Sept. 12, scored the top spot in prime time cable across key demographics, the network announced on Tuesday (Sept. 14).
In an early report about viewership of the 2021 VMAs, the network cites a 9% increase in Total Minutes Consumed (TMC) compared to last year. According to MTV’s parent company ViacomCBS, TMC went from 1.29B last year to 1.40B this year. The network says that the 2021 VMAs garnered 38 million interactions across all U.S. platforms.
With awards show ratings down across the board, the VMAs reported a 17% ratings drop in the 18-49 age range compared to last year’s show.