Republic Records Wins 2021 Clio Music Award for The Weeknd's 'After Hours' Album Campaign

The Weeknd
Micaiah Carter

The Weeknd photographed on December 11, 2020 in Los Angeles.

Sony Music Publishing took music publisher of the year. Spotify In-House won agency of the year.

Republic Records won a Clio Music Award on Thursday for best integrated campaign for its album campaign for The Weeknd’s After Hours. Republic also won label of the year at the inaugural Clio Music of the Year Awards.

Clio Music Awards recognize excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising. Five Clio juries reviewed submissions across 26 mediums and awarded 10 Grand Clio Music trophies as well as an array of gold, silver and bronze statues for a total of 240 awards.

This year, for the first time, they also presented Clio Music of the Year Awards. Winners were those scoring the most “statue points” for entries submitted across all medium types. In addition to Republic Records’ award, Sony Music Publishing took music publisher of the year and Spotify In-House took agency of the year.

“This year our juries evaluated esteemed work that really met the moment during a time of uncertainty and change,” Clio president Nicole Purcell said in a statement. “We received impressive submissions from all around the world, many of which put a spotlight on the power of music to connect, inspire and soothe us – even during difficult times.”

Michael Kauffman, director of Clio Music, added: “The Clio Music Awards were launched to recognize excellence and the kind of rich work that leaves its mark on the industry for years to come.”

As previously announced, Grammy-winning singer/songwriter Brandi Carlile and the National Independent Venue Association (NIVA) were recipients of 2021 Clio Music Impact Awards. Citi chief marketing officer Carla Hassan presented Carlile with her award. Senate Majority Leader Chuck Schumer (D-N.Y.) presented NIVA with its award.

Founded in 1959 to celebrate creative excellence in advertising, Clio today honors work and talent in a variety of specialized fields including sports, fashion, music, entertainment and health. Clio celebrates creativity via its global ad database Ads of the World and its content platform Muse by Clio.

Clio Music celebrates the power of music to connect consumers and brands around the world. The program was introduced in 2014.

Winners were revealed during a virtual ceremony on

Here are the winners of the 2020/21 Grand Clio Music Awards:

Design: “The Decade Wrapped” by Spotify In-House for Spotify
Experience/Activation: “Astronomical” by Epic Games for Epic Games/Fortnite
Film/Video: “You’re Born” by Blacklist Mgmt for Aigel Band
Integrated campaign: “The Weeknd After Hours Album Campaign” for Republic Records by XO/Republic Records
Social good: “Spinifex Gum - Dream Baby Dream” by SDWM for Spinifex Gum
Social media: “Lottery (Renegade) - K CAMP” by RARE Sound for K Camp
Use of music in audio: “2% Choir” by TBWA\Chiat\Day LA for The Recording Academy
Use of music in film/video: “Life Needs Truth” by Droga5 for The New York Times
Use of music in innovation: “The Refugee Tree” by DaHouse Audio for Climate Reality Brasil
Use of music in trailers/teasers: “The Refugee Tree” by DaHouse Audio for Climate Reality Brasil

The 2020/21 Clio Music of the year winners are:

Label of the year: Republic Records
Music publisher of the year: Sony Music Publishing
Agency of the year: Spotify In-House

A full list of winners can be viewed here.