Facebook is partnering with the 2021 Grammy Awards for an exclusive streaming live pre-show event on Sunday night (March 14) that will feature the first ever virtual Fan Zone where members will be featured in hosted segments and have their questions answered by some of their favorite Grammy-nominated artists.
The virtual Fan Zone will be active throughout the night, providing a place for Facebook Group members to engage with in-show performances and award winners. The live event will stream to the Grammy Awards Facebook page at 6:30 p.m. ET, before the 63rd annual awards show kicks off at 8 p.m. ET on CBS.
On Tuesday (March 9) the Recording Academy also announced its official marketing partners for this year's event, which include Bulova, Facebook, IBM, JBL, Mastercard, Pandora, People and SiriusXM.