Awards

2021 Grammy Awards to Host Live Pre-Show Event on Facebook

61st Annual Grammy Awards
Matt Sayles/Invision/AP

A view of the stage appears at the 61st Annual Grammy Awards on Feb. 10, 2019 in Los Angeles.

Facebook is partnering with the 2021 Grammy Awards for an exclusive streaming live pre-show event on Sunday night (March 14) that will feature the first ever virtual Fan Zone where members will be featured in hosted segments and have their questions answered by some of their favorite Grammy-nominated artists.

The virtual Fan Zone will be active throughout the night, providing a place for Facebook Group members to engage with in-show performances and award winners. The live event will stream to the Grammy Awards Facebook page at 6:30 p.m. ET, before the 63rd annual awards show kicks off at 8 p.m. ET on CBS.

On Tuesday (March 9) the Recording Academy also announced its official marketing partners for this year's event, which include Bulova, Facebook, IBM, JBL, Mastercard, Pandora, People and SiriusXM.

The official Grammys timepiece partner, Bulova, will celebrate all the Grammy-nominated artists with an exclusive watch from their music-inspired Grammy Edition watch collection, with first-time winners taking home and exclusive edition "Grammy Automatic" watch, infused with musical cues throughout and a "Circle of Fifths" dial design.

Other official partner tie-ins to the show include cloud and AI partner IBM's Grammy Debates with Watson, an AI-curated music debate experience available to fans around the world; JBL's "Tomorrow’s Sounds" program supporting the next generation of musicians and artists; Mastercard, which is hosting a Virtual Fan Wall experience for select cardholders where they can interact with some of this year’s nominees; Pandora's Grammy Awards Radio, which will run through March 31; People's livestream from the Grammy Awards; and SiriusXM's first-ever Grammy Channel featuring music from nominees, and artist interviews.

Other official partner tie-ins to the show include cloud and AI partner IBM's Grammy Debates with Watson, an AI-curated music debate experience available to fans around the world; JBL's "Tomorrow’s Sounds" program supporting the next generation of musicians and artists; Mastercard, which is hosting a Virtual Fan Wall experience for select cardholders where they can interact with some of this year’s nominees; Pandora's Grammy Awards Radio, which will run through March 31; People's livestream from the Grammy Awards; and SiriusXM's first-ever Grammy Channel featuring music from nominees, and artist interviews.

The 63rd annual Grammy Awards, hosted by The Daily Show's Trevor Noah, will air live on Sunday (Mar. 14) at 8 p.m. ET/5 p.m. PT on CBSParamount+ and Grammy.com. Online viewers can also stream CBS with free trials on fuboTV and Sling TVBillboard may receive affiliate commission through links on our site.

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