PJ Morton and first-time Grammy-nominated rapper/producer duo Freddie Gibbs & Alchemist will be performing at the virtual event.
The Recording Academy's Black Music Collective announced Wednesday (Feb. 23) that it will host its inaugural event during Grammy Week 2021 to amplify Black professionals in the music industry.
Grammy-winning artists Yolanda Adams, H.E.R., PJ Morton and first-time Grammy-nominated rapper and producer duo Freddie Gibbs & Alchemist will be performing at the virtual event, which will be hosted live by BMC Executive Sponsor Jeriel Johnson on March 10, four days before its March 14 date. Adams and H.E.R. are two of the six artists who were elected to the BMC's leadership council last October
Four of the six honorary chairs -- Jimmy Jam, Quincy Jones, former chairman/CEO of BET Networks Debra Lee and Jeff Harleston, executive vp of business & legal affairs for North America of Universal Music Group -- will engage in intimate reflections. (Jam and Lee previously served together on the Recording Academy’s diversity and inclusion task force.) Their fellow honorary chair John Legend, Janelle Monáe, Issa Rae and activist Tamika Mallory will participate in fireside chats about the Black experience and social justice. The specific topics covered in the program include the impact of Black music, the culture shifting power of Black music, the impact of Black women in music, and the power, purpose, and progress of the state of Black music.