"Vote for 'Lover,'" the ad implores, "…Because this decade's most prolific songwriter has never won Grammy's song of the year."
Taylor Swift's camp came up with a clever tagline in an ad it ran Tuesday (Dec. 10) in a Grammy-themed edition of the Los Angeles Times' The Envelope section. While Swift has three Grammy nominations this year, Republic Records' ad focuses entirely on Swift's song of the year nomination: "Vote for 'Lover,'" the ad implored, "…Because this decade's most prolific songwriter has never won Grammy's song of the year."
It's an interesting approach to remind Grammy voters that Swift -- who has won enough awards to fill a museum -- has never won one particular award, the Grammy for song of the year. This is her fourth nomination in that category. Will the approach work? We'll find out on Jan. 26, when the 62nd annual Grammy Awards are presented at Staples Center in Los Angeles.
The ad doesn't get into this, but in this era of songwriting by committee, "Lover" is vying to become the first song of the year winner in 12 years that was written by just one songwriter. The last song written by just one songwriter to win the top prize was Amy Winehouse's "Rehab" (2007).