Golden Globes Hold Steady in Ratings

Andy Samberg and Sandra Oh
Paul Drinkwater/NBCUniversal via Getty Images

Hosts Andy Samberg and Sandra Oh speak onstage during the 76th Annual Golden Globe Awards at The Beverly Hilton Hotel on Jan. 6, 2019 in Beverly Hills, Calif. 

An NFL lead-in helps the Globes become the rare recent awards show not to suffer double-digit losses.

The Golden Globe Awards held steady in the ratings Sunday, and actually improved some among adults 18-49 -- no mean feat in the current broadcast climate.

In time zone-adjusted ratings, NBC's broadcast -- which had an NFL playoff game as a lead-in -- delivered 18.61 million viewers and a 5.2 rating among adults 18-49. The total audience is a tiny bit smaller than last year's 19.02 millionand is a three-year low. 

In the 18-49 demo, however, the Globes broadcast is up 0.2 from a 5.0 in 2018. The show also bucked a trend in recent awards shows: The 2018 Oscars and Emmys all hit all-time lows, falling 10 percent or more in viewers from the previous year. The Grammys fell by 24 percent in 2018 to their smallest audience in a decade.

Having the NFL as a lead-in may have helped the awards -- the Philadelphia Eagles' win over the Chicago Bears averaged a huge 26.7 in metered-market households from 7 to 8 p.m. Sunday's ceremony was the first time since NBC re-acquired rights to the Golden Globes in the mid-1990s that the awards have had an NFL lead-in. The network didn't have football from 1998 to 2006, and in no other year did one of its playoff games directly precede the Globes.

The Globes posted a 12.7 household rating in metered markets Sunday. That's down 4.5 percent from the preliminary 13.3 for the 2018 Globes and the lowest since a 12.6 in 2015.

The Golden Globe Awards show is produced by Dick Clark Productions, which is owned by Valence Media, parent company of Billboard.

ABC, CBS and Fox all aired original programming opposite the Golden Globes. Fox's Family Guy was the only show to hit a 1.0 among adults 18-49. Shark Tank hit a season high for ABC at 0.9, and America's Funniest Home Videos tied its season high, also at 0.9.

Jan. 7, 10:30 a.m. Updated throughout with more accurate ratings numbers.

This story was originally published by The Hollywood Reporter.


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