Both acts have recently scored Hot 100 No. 1s with K-pop supergroup BTS. Sheeran co-penned "Permission to Dance,"which was released on the same CD as the band's other leader "Butter," which debuted at No. 1 on the Hot 100 in July. Meanwhile, Coldplay and BTS took the throne last week when their out-of-this-world collaboration "My Universe" landed at No. 1, earning Coldplay its second chart-topper and BTS its sixth. "My Universe" was released as the second single from Music of the Spheres, which the band has been teasing with mysterious lyric billboards in London's Westfield Shepherd's Bush shopping center that spelled out its eighth track "Biutyful."
In promotion of the album, Coldplay and Amazon Music also hosted an immersive two-day event starting last Friday called "The Atmospheres," which, according to a press release, was a "custom-built installation [where] fans will be transported to The Spheres – the distant solar system that plays host to the band’s latest album, where each of the twelve tracks is twinned with a different planet." The sensory experience was held at four venues in London, New York, Berlin and Tokyo.
Watch their Sheeran and Coldplay's performances of "Fix You" and "Shape of You" below.