Coldplay is gearing up to release its ninth studio album, Music of the Spheres, on Friday (Oct. 15). To build anticipation, the band placed a billboard to tease their upcoming record -- much like Drake and Adele's recent promotional moves -- in London with lyrics from "Biutyful," the eighth track from the album.
A Coldplay fan account posted the billboard to Twitter and shared a picture of the display located in Westfield Shepherd's Bush, London. The billboard contains a neon version of planet Earth, which was recently featured in a teaser video with a snippet from their upcoming collaboration with Selena Gomez, "Let Somebody Go." The band is also promoting the release of Music of the Spheres with a two-day immersive event in collaboration with Amazon Music entitled "The Atmospheres."