"My hair has been all of these colors at one point," Perry tells Billboard about new partnership.
For Katy Perry, music and color go hand in hand. From the lush and vibrant color palette of her "Harleys in Hawaii" music video, to the cotton-candy, pastel wonderland of her 2010 hit "California Gurls," it's fitting that Perry has teamed up with Behr and Spotify to visually illustrate the connection that she has with music and color.
On Friday, Spotify launched Music in Color by Behr, a website that the audio streaming service and paint company debuted with assistance from Perry to provide an audio representation of her experiences through some of her most notable songs. The tool -- which connects to Spotify's library of music -- allows its listeners to not only explore the color of their favorite Spotify songs and select a corresponding paint color from Behr's catalogue, but will also take fans on a technicolor journey through exclusive colors that Perry designed for Behr's new collection.
"I think it’s a pretty expressive palette," Perry told Billboard via email about the paint colors she designed with Behr. "My hair has been all of these colors at one point, and now I’m exploring more of a neutral and natural palette in my personal life as I remodel a home to help balance out all of the colors that are coming to my Vegas stage very soon."