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Here Are the Countries That Shaped the First Year of the Billboard Global Charts

BLACKPINK
Courtesy of YG Entertainment

BLACKPINK

Download the full free report from Billboard and MRC Data at the link below.

The Billboard Global 200 and Billboard Global Excl. U.S. charts launched with inaugural rankings dated Sept. 19, 2020, based on worldwide audio and video streams and download sales (the latter list excluding U.S. data).

A year later, we're recapping the biggest hits and newest names and more from around the world with the Global Music and Chart Report: A Year in Review. Alongside celebrating the top global hits from the last year, this Billboard and MRC Data recap spotlights some of the most prominent highlights and trends in that span.

To begin, American acts have dominated the Global 200, infusing more than half of the chart over its first 52 weeks (based on total chart weeks for every artist on the survey). Their 51% share reflects a markedly more diverse assembly than the U.S.-based Billboard Hot 100, which is made up of approximately 80% U.S. artists. The Global Excl. U.S. chart over the past year sees America's lead shrink to 33%, its reign encroached on by more than 50 territories from five continents.

Latin and South American markets are the most prominent territories making such inroads. Artists from Puerto Rico, Colombia, Brazil and Argentina combine to make up 23% of the Global Excl. U.S. survey's first year. Their reach includes crossover superstars such as Bad Bunny (from Puerto Rico), J Balvin and Karol G (both Colombia), as well as regional success stories including Bizarrap (Argentina) and João Gomes (Brazil).

Asian pop also made a considerable slice in the global music pie, combining for more than 7% of the Global Excl U.S. ranking. South Korea has exported several international crossovers such as BTS and BLACKPINK, while Japan has been more insular, with less collaboration and hip-hop influence. It makes sense then, that South Korea has made a slightly bigger impact than Japan on the Global 200 (though each is close to a 2% share), despite the latter having a bigger share of the Global Excl. U.S. chart (4.2% to 3.1%).

For the crossover stars of Colombia, Puerto Rico and South Korea, collaboration has been key to transcending any geographical or language borders. Tracks such as the pan-Latin "Relación" brought together acts from Colombia (J Balvin), Panama (Sech), Puerto Rico (Daddy Yankee and Farruko) and Spain (Rosalía), while South Korea's BLACKPINK earned entries duetting with Cardi B and Selena Gomez.

It's not only acts with non-English-language hits achieving extra exposure, as, conversely, North American and European artists have looked outside their respective regions for diverse chart hits. Notably, Jason Derulo, has built his global chart history with a series of remixes of hits by international artists and producers, snowballing each song’s original momentum on the likes of YouTube and SoundCloud with his own name-brand familiarity. The strategy paid off in the highest form when "Savage Love – Laxed (Siren Beat)," with Jawsh 685 (New Zealand) and BTS, topped the Global 200 in October 2020.

For more on emerging international markets, cross-national and multilingual collaborations, and more highlights and trends from the first year of the Billboard global charts, click here to download the full, and free, Global Music and Chart Report: A Year in Review.