The pop star teamed with Verizon & FriendsWithYou to create the H1DD3N immersive experience.
Halsey has helped curate a first-of-its-kind treasure hunt in the metaverse in partnership with Verizon and FriendsWithYou.
Starting Saturday, the Grammy-nominated singer will launch the H1DD3N immersive installation, an ever-growing augmented-reality-powered treasure hunt that will admit fans who use their smartphones to scan QR codes on nearby signs in select Verizon 5G public spaces across New York City, Los Angeles, Chicago, Miami and Seattle. Upon entry into the AR treasure hunt, fans will explore larger-than-life art pieces, listen to Halsey's track "Darling" from their recent album If I Can't Have Love, I Want Power, and potentially win the grand prize of Apple's latest iPhone 13 Pro, which was revealed this week.
"I am so excited to be a part of this immersive AR experience with Verizon. FriendsWithYou created this incredible art for the platform to showcase the power of 5G, and our fans can experience this art and my new track 'Darling' and potentially win the newest Apple device," Halsey exclusively tells Billboard. "When artists across numerous genres come together, the synergy can be so inspiring. I hope our fans enjoy what we’ve created with Verizon this upcoming weekend."