The Ringer and WWE will launch an exclusive audio network and develop original content.
Spotify has reached a multiyear audio content deal with WWE that will see The Ringer, a Spotify studio, and the wrestling company launch an exclusive audio network and develop original content for the streamer, the companies said on Wednesday.
New podcasts created from the partnership will include MackMania, hosted by Evan Mack, and a narrative series produced by The Ringer founder Bill Simmons. WWE personalities and hosts will also use Spotify’s live audio feature, Spotify Greenroom, after every major WWE pay-per-view event, and final rooms will be turned into podcasts for The Ringer Wrestling Show, a rebrand of The Masked Man Show, hosted by David Shoemaker and Kazeem Famuyide.
As part of the deal, which comes a year after Spotify acquired The Ringer, WWE podcasts and other existing audio programming will head exclusively to Spotify. New original programming created from the partnership will appear on both The Ringer website and Spotify.