Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, today announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation. This new monthly chart is the first of its kind to give credit to creators, recognizing their role in helping songs break into the coveted Billboard charts through memes and dance challenges originated or amplified on social media by the creators.
The Billboard Song Breaker Chart is inspired by Logitech’s Song Breaker Awards, held earlier this year ahead of the GRAMMYs to celebrate creators and their role in curating our music playlists and pop culture. In collaboration with TikTok, Logitech honored Originators such as Jalaiah Harmon (@jalaiahharmon) creator of the “Renegade” dance and Keara Wilson (@keke.janajah) creator of the “Savage” dance, as well as Amplifiers -- popular creators who are responsible for amplifying the challenges to their audiences -- such as Larray (@larrayeeee) and Michael Le (@justmaiko). Following the successful awards show, which had more than half a million unique viewers, Billboard and Logitech recognized the need to spotlight creators’ impact on the music industry throughout the year, and developed the Song Breaker Chart.
“We’re excited that this partnership with Billboard is taking what we started with the Song Breaker Awards a step further,” said Meridith Rojas, Global Head of Entertainment and Creator Marketing at Logitech For Creators. “The Song Breaker Chart is the music industry recognizing creators as pop culture powerhouses, and celebrating TikTokers who propel songs into the music charts with dance challenges and creators who encourage their large audiences to join them in a trend.”