Warner Bros.’ In the Heights won the Friday (June 11) box office race, earning $5 million -- including Thursday previews -- for a projected weekend start in the $12 million to $13 million range. That’s lower than expected and puts the feel-good movie race in a close race with holdover A Quiet Place Part II.
Jon M. Chu, the force behind box office hit Crazy Rich Asians, directs the big screen adaptation of the musical that put Hamilton creator Lin-Manuel Miranda on the map.
Like all 2021 Warner Bros. titles, In the Heights is debuting simultaneously on HBO Max because of the challenges posed by the pandemic. It is impossible to know exactly how much business that is taking away in terms of box office grosses, but the musical may be more impacted than other genres since musicals often play to older adults. That demo has yet to make a full-fledged return to the multiplex. At the same, they also can have especially long legs.