The legendary Prince was one of the greatest artists of his generation, admired for his performances, songwriting and more. But he was also respected him for his stance on animal rights. So on Monday (June 7), the day the late musician would've turned 63, PETA is honoring Prince and his legacy by taking out a full-page anti-wool ad that channels him, and Billboard has the first look.
The ad features an image of the artist -- who described himself as a vegetarian -- performing, and is paired with a message from the liner notes of his 1999 album, Rave Un2 the Joy Fantastic.
"If this jacket were real wool, it would have taken 7 lambs whose lives would have begun like this ... Within weeks of their birth, their ears would have been hole-punched, their tails chopped off and the males would have been castrated while fully conscious," began his message, which went on to detail other horrors that sheep face so that ranchers can harvest wool.