The set breaks the record for the largest sales week for a vinyl album in the U.S. since MRC Data began electronically tracking sales in 1991.
In just three days, Taylor Swift’s Evermore has set the record for the biggest sales week for a vinyl album in the U.S. since MRC Data began tracking sales in 1991.
The vinyl edition of Evermore, released on May 28, sold over 40,000 copies in the U.S. through May 30, according to initial reports to MRC Data. That beats the record for an entire single-week of vinyl sales, held by the debut frame of vinyl devotee Jack White’s Lazaretto, when it launched with 40,000 copies in the week ending June 15, 2014. (MRC Data began electronically tracking music sales in 1991, when the company was known as SoundScan.) It’s presumed that Evermore’s vinyl sales sum will grow by the end of the tracking week on Thursday, June 3.
Evermore was initially released digitally and through streamers on Dec. 11, 2020, but its vinyl edition was not issued until May 28. Evermore’s vinyl sales are helped greatly by five months of banked pre-orders, as the vinyl version of the album was announced in mid-December, and went up for pre-order at the same time.