Infant Sorrow seems to have it all: a charismatic, good-looking frontman; several talented and well-known musicians; an extensive, major-label-funded marketing campaign; and a No. 1 debut on Billboard's Heatseekers Albums chart. There's only one wrinkle: Infant Sorrow isn't a real band.
Infant Sorrow's debut album, "Get Him to the Greek," is in fact the soundtrack to the film of the same name. And star Russell Brand, who plays hard-partying rocker Aldous Snow, sings all the tracks on the record. The songs were written and recorded by a number of high-profile British rockers, including Carl Barat of the Libertines and Jarvis Cocker. While snippets of several songs do appear in the film, fans who want to hear full versions can pick up the album, which has sold 3,500 copies, according to Nielsen SoundScan.
"Russell and the film company felt very strongly about doing something like this as opposed to a traditional soundtrack," says Kim Garner, senior VP of marketing and artist development at Universal Republic. "We wanted to release it like we would an actual rock band's album."