On Monday (March 1), iHeartMedia, the largest radio station group in the country, and SeeHer, the largest global movement to eliminate gender bias in marketing, advertising, media and entertainment, announced "iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music." The one-hour event, which will take place on March 8, International Women's Day, will celebrate gender equality while placing three female champions of hip-hop, pop and country music center stage for special interviews.
These conversations with Cardi B, Stefani and Ballerini will dig into their girlhood dreams, mentors in the music industry, universal challenges and plans to use their platform to elevate the women around them. The event will also feature footage and additional interviews from other top female acts.
"iHeartMedia is excited to partner with SeeHer and their SeeHer Hear Her initiative to inspire us all with the stories of amazing women breaking new ground in hip-hop, pop and country music," Gayle Troberman, executive vice president and chief marketing officer of iHeartMedia, said in a statement. "This International Women’s Day it’s important that we are all reminded of what equality can sound like, as we come together to celebrate, inspire and support one another."
Starting March 1, the first day of Women's History Month, iHeartMedia will launch an eight-day countdown to International Women’s Day across its 600 broadcast stations, social media platforms and major podcasts. Then when the countdown winds down March 8, women will take over the mic on iHeartMedia's popular radio shows and podcasts and tap into conversations about equality, inclusion and inspiration. Broadcast stations will devote the hour between 5 and 6 p.m. local time to playing the biggest and freshest hits from today's top female artists, with special playlists available on the iHeartRadio App.
"We launched #SeeHer Hear Her as part of the SeeHer movement in 2019 to eliminate gender bias in the music industry and increase the percent of women in front of and behind the mic," said SeeHer president Nadine Karp McHughin a statement. "We are making progress, but there is a long way to go. We are delighted to bring this important initiative to scale with iHeart surrounding International Women’s Day. Together we See Her."
"iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music" will stream on iHeartRadio's YouTube and Facebook pages next Monday, March 8, at 8 p.m. ET. It will be available to watch on demand through March 14.
Listeners can join in on the conversation by using #iHeartWomensDay and #SeeHer throughout International Women's Day and during the one-hour special. Visit iheartradio.com/womensday for more information.