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Jeep Removes Bruce Springsteen’s Super Bowl Ad From YouTube After November DWI Arrest

Bruce Springsteen
Greg Allen/Invision/AP

Bruce Springsteen performs at the 13th annual Stand Up For Heroes benefit concert in support of the Bob Woodruff Foundation at the Hulu Theater at Madison Square Garden on Nov. 4, 2019.

Jeep took down its Super Bowl ad featuring Bruce Springsteen from YouTube on Wednesday (Feb. 10), following news that the star was arrested at New Jersey's Gateway National Recreation Area in November for driving while intoxicated (DWI), reckless driving and consuming alcohol in a closed area.

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” Jeep said in a statement to Variety. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”

In the ad, titled "The Middle," Springsteen drives a Jeep through snow-lined streets, featuring sweeping footage of great expanses of America’s heartland. The "Born in the USA" singer is heard giving a compelling message of hope and unity in the voiceover, evoking Martin Luther King Jr.’s famous speech as he declared, “We can make it to the mountaintop, through the desert, and we will cross this divide. Our light has always found its way through the darkness and there’s hope on the road up ahead.” The clip ends with a map of the country with the words, “To the ReUnited States of America.”

TMZ broke and Billboard confirmed the news of Springsteen's November arrest. New Jersey's Asbury Park Press reports that Springsteen's blood alcohol content was just .02 -- a quarter of the state's legal limit of .08 -- when he was arrested in November; Billboard has independently verified this report.

A National Park Service spokesperson said in a statement that the singer "was cooperative throughout the process." According to the NPS, Springsteen received three citations: DWI, reckless driving, and consuming alcohol in an enclosed area.

Billboard has reached out to Springsteen for comment.

This story has been updated with the Asbury Park Press report.