News

Halsey Goes Full Regina George With Rico Nasty, Chris Mintz-Plasse & More in 'Anti-VDay' Makeup Ad

Courtesy Photo

Valentine's Day is just around the corner, meaning people everywhere are either looking forward to celebrating love, or dreading yet another holiday of candies, cards and broken hearts. Luckily, Halsey has got a little something for that latter group.

On Wednesday (Feb. 10), Halsey shared a new ad for her makeup line, about-face, and their brand new "Anti-VDay" collection featuring stars such as Rico Nasty, Chris Mintz-Plasse, Quen Blackwell and Natalie Maraduena. To add some fun to the mix, Halsey takes a classic scene from the 2004 film Mean Girls and reinterprets it for her brand.

Lounging in a bathtub covered in roses while munching on a perfectly-styled tray of doughnuts, Halsey is on an inadvertent four-way call with Blackwelll, Maraduena and Nasty, asking them to come on board for what sounds like a very over-the-top commercial. Asked why she's going to all these lengths for an anti-Valentine's Day ad if she's not even single, Halsey does her best Regina George eye roll: "I'm single, like, in theory. It's advertising; you know how it works."

When the trio of girls decide not to join Halsey for her massive commercial (she gives us the classic one-liner "boo, you w---es"), Halsey calls on Mintz-Plasse, asking the Superbad actor, "You're comfortable with on-screen nudity, right?" He nervously responds, "Can be if the price is right!"

Halsey launched about-face earlier this year, citing her desire to create a makeup line that went against the flawlessness that other brands offer. "I always feel the most free when I am creating looks without following any rules," she said in a statement at the time. "The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun."

Check Halsey's hilarious Mean Girls-inspired ad for about-face below: