In addition to the commercial, you can go inside the making of the "Strangers" cover in a Billboard-exclusive featurette ahead of the documentary's Saturday premiere.
YouTube Originals is unveiling a new trailer for its upcoming feature-length documentary Life in a Day 2020 exclusively on Billboard, and it includes a stunning cover of The Kinks' "Strangers" performed by Black Pumas and Lucius.
The one-minute ad -- which will make its broadcast debut ahead of Sunday's (Feb. 7) Super Bowl -- finds people all over the world filming their day on July 25, 2020. Directed by Kevin MacDonald and executive produced by Ridley Scott and Kai Hsiung, the film is composed entirely of video contributions from participants, showcasing how different and extraordinary any seemingly ordinary day can be.
"Life in a Day is a special project for YouTube, and we are thrilled to have Black Pumas and Lucius' inspired cover of The Kinks' beloved 'Strangers' magnify the collaborative spirit of the film," Vivien Lewit, global head of artist relations at YouTube, says in a statement. "We know there will be a lot of love for the song as it soundtracks this incredibly impactful ad."