Herd brings a skillset loaded with legal and lobbying work in the nation’s capital, Canberra, and extensive experience in the television industry.
Previously, she carved out a 16-year career at free-to-air Network 10, where she most recently held the post of Chief Operating Officer, tasked with leading its broadcast operations; group strategy; corporate and internal communications; interstate markets; policy, regulatory, compliance and government affairs; and lobbying and stakeholder relations.
And before that, she worked at senior levels with government in Canberra, culminating in a stint as Senior Advisor (Broadcasting and Copyright) and Acting Chief of Staff for then Minister for Communications and the Arts, Senator the Hon. Richard Alston AO.
While in the capital, she worked as a government lawyer within the intellectual property branch of the Attorney-General’s Department and Executive Officer of the Australian Digital Alliance and Australian Libraries Copyright Committee from 1996.
A graduate of the Australian National University, Herd holds a Bachelor of Laws and Bachelor of Arts in Asian Studies, and she’s a board member of Save The Children Australia, and a Council Member of the Australian Film, Television and Radio School (AFTRS).
“I am delighted to be taking on this role serving and supporting our amazing Australian music industry at a time when the inspiration, connection and joy that our artists and musicians give us is more important than ever,” Herd says in a statement announcing her appointment.
“The last year has been challenging for our artists and members, so I look forward to representing and advancing the interests of those who make our industry so special given the pivotal time that we are in.”
In addition, veteran executive Lynne Small is promoted to Chief Operating Officer of ARIA and PPCA, reporting to Herd. Small has been with the organization since 1996, most recently in the role of GM.
At ARIA and PPCA, Herd succeeds Dan Rosen, who departs after ten years to guide Warner Music Australasia as president.