Advertising watchdogs here have banned daytime airing of Beyoncé's raunchy advertisement for her debut perfume, Heat, saying that it must not be shown until after 7.30pm.
The ad - which features the singer writhing against a bathroom wall in a barely-there red dress to the strains of the song "Fever" - was deemed unsuitable for airing at a time when younger children might be watching.
Video: Beyoncé's Heat Fragrance Ad