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Barack Obama Is 'Passing' His Memoir Over to Fans in New TikTok Trend

Barack Obama
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President Barack Obama speaks during a drive-in campaign rally with Democratic presidential nominee Joe Biden at Belle Isle on October 31, 2020 in Detroit.

Barack Obama's new memoir A Promised Land details his time in the White House and the music that inspired him along the way. The former President popped up on TikTok on Friday (Nov. 20), encouraging the app's users to "pass on" the book and its important message.

"This book expresses the incredible hope I have in you. Take this, and pass it on," he says in the clip on Penguin Teen's account, before handing it off screen. Fans can duet the sound, and "grab" the book from Obama.

In celebration of A Promised Land, released on Nov. 17, Obama unveiled a playlist full of inspirational songs like Beyoncé's "Halo," Bob Dylan's "The Times They Are a-Changin',' Stevie Wonder's "Sir Duke," U2's "Beautiful Day," Frank Sinatra's "Luck Be a Lady," Phillip Phillips' "Home," Gloria Estefan's "Always Tomorrow," Fleetwood Mac's "Rhiannon," Jay-Z's "My 1st Song" and, sweetly, The Beatles' "Michelle."

"Music has always played an important role throughout my life––and that was especially true during my presidency," he wrote via Instagram. "While reviewing my notes ahead of debates, I’d listen to Jay-Z’s 'My 1st Song' or Frank Sinatra’s 'Luck Be a Lady.' Throughout our time in the White House, Michelle and I invited artists like Stevie Wonder and Gloria Estefan to conduct afternoon workshops with young people before performing an evening show in the East Room. And there were all sorts of performances I’ll always remember — like Beyoncé performing 'At Last' for our first dance at our inauguration or Paul McCarthy serenading Michelle in the East Room with, 'Michelle.' So in honor of my book, A Promised Land, coming out tomorrow, I thought I’d put together a playlist with some of those songs. Hope you enjoy it."