Benee Launches Olive Label, Signs Muroki: Exclusive

Imogen Wilson


Benee, the piping hot New Zealand indie-pop artist, is launching her very own record label, Olive.

The first signing is Muroki, the 19-year-old Kenyan/Kiwi, Raglan artist, whose debut release through Olive is "Light Me Up," due out Friday (Oct. 9).

Benee fell for Muroki’s music when she heard his 2019 self-released song “Better Or Worse.”

“I was listening to the track every day at one point,” she says, praising his “smooth and soulful” vocals. “Muroki’s such a sweet and genuine guy, just the sort of artist I’d like to work with.”

Benee introduced Elton John to Muroki when she met the Rocket Man on his Beat 1 radio show, and she’s currently touring with the teen in NZ.

Leading Olive is label manager Trieste Douglas, formerly A&R for Universal Music New Zealand, and Poppy Tohill, from Benee's management team at CRS, Billboard can exclusively reveal.

“The Olive team is already packed with some hardworking badass women,” comments Benee (real name Stella Bennett), “and I feel this is an important time for us in the music business to come together and make some really cool shit happen.”

She’s only 20 years of age, but Benee isn’t waiting around.

The Auckland native’s career took flight when her breakup song “Supalonely” (featuring Gus Dapperton) went viral on TikTok and vaulted into the Top 40 of the Billboard Hot 100.

“Supalonely” has since clocked two billion streams worldwide, and followups “Night Garden” and “Snail” have been warmly received.

Benee performed her breakout hit earlier this week on the Late Night with Seth Meyers.