Shaquille O’Neal is lending his considerable muscle to a campaign to help get Black businesses back onto their feet.
The retired NBA great, broadcaster, DJ and sometime rapper is partnering with American Express on the "Coalition to Back Black Businesses," a newly-formed grant program intended to assist Black-owned small businesses in their post-COVID recovery.
“Small businesses need our support now more than ever. Black businesses have been disproportionately impacted by the pandemic,” Shaq tells Billboard. “You tell people, 'stay in you house four months, don’t leave don’t go out.' It’s a shame 40 million Americans have lost their jobs, but in these Black communities with Black businesses, a lot of people have lost their lifelong jobs. I’m happy to support the first ever Coalition of Black Businesses."