Master P is breathing a new, inclusive life into two brands based on racial stereotypes.
The star took to Instagram on Monday (Aug. 31) to introduce Uncle P's Louisiana Seasoned food products, which "includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States."
The accompanying clip features Master P himself showcasing some delicious-looking meals using his products. "The entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned," the description reads. "It wasn't until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories -- and decided to do something about it."