Billboard to Observe 'Black Out Tuesday' in Solidarity

Billboard will be taking part in #TheShowMustBePaused, or "Black Out Tuesday," in solidarity with the nationwide protests demanding justice.

In light of the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and many others, we are using this time to reflect, learn and work towards solutions. #TheShowMustBePaused because #BlackLivesMatter.

This movement -- created by music industry executives Jamila Thomas and Brianna Agyemang in response to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other Black citizens at the hands of police -- urges that we not conduct business and instead use this time to reflect and learn.

The blackout, scheduled for Tuesday (June 2), "is meant to intentionally disrupt the work week," according to initiative's website. "Monday suggests a long weekend, and we can't wait until Friday for change. It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the Black community."

"We are tired and can't change things alone," the statement continues. "In the meantime, to our Black friends and family: please take time for you and your mental health. To our allies, the time is now to have difficult conversations with family, friends and colleagues."

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