Unfits Debut Sci-Fi Globe-Trotting Video for 'Satisfy Me'

Unfits
Shayan Asgharnia

Unfits

Unfits get by with a little help from some friends -- who just happen to be major social media influencers -- in the video for its 2019 single "Satisfy Me."

The group, and primarily frontman El Sueno (Lucas Asher), shot the science fiction-flavored clip in seven countries, navigating battle-scarred streets Ukraine and swimming with 15-foot tiger sharks near Bora Bora. "There were a lot of unique experiences, to say the least," says El Sueno (The Dream), who portrays a virtual, artificial intelligence adventurer catapulted into these scenarios by machine. "I'm a huge Ridley Scott fan, that whole sci-fi dystopia, revelation theory, that infamous interview with Elon Musk about living in a computer civilization. AI; those colliding concepts brought me to this movie where the subject character -- me -- is essentially being fed experiences in a simulation server that's run by a quantum computer, with AI robots injecting the experiences.

"I promise I wasn't on 'shrooms' when I came up with this," he adds with a laugh. But, El Sueno notes, he was heavily influenced by contemporary technological developments. "All my artist friends are doing the same thing, drawing on so many sources," he explains. "We're at a unique intersection of technology, music, everything colliding and nobody knowing what the future holds. I was trying to be an open canvas and take the experiences where I could."

El Sueno and the Unfits video team didn't play it safe, either. Those tiger sharks, he notes, "could rip your arms off." And in Ukraine, the team was "driving in this truck in an active war zone, with bombs literally going off to your right and left. Our lives were actually in danger. The whole point of the song is someone just needing to be satisfied, no matter what the risks," he adds. "We definitely captured that."

The social media influences, meanwhile -- a list that includes Jay Alvarrez, Ayla Woodruff, Celine Farach and more -- were easy asks, according to El Sueno. "A lot of these guys are my friends," he says. "I do extreme stuff with them when I'm not doing music." On his own, recently that included parachuting into a medical facility to deliver M95 masks to frontline workers.

El Sueno says that "it’s been really shocking to see people liked" the Emile Haynie-produced "Satisfy Me," which came out during August. And he hopes to have more where that came from. "My grand vision is to have 12 music videos connecting seamlessly to tell a narrative that's consistent," he says. That means Unfits, which formed about six months ago, is busy working on more new music, and is anxious to start performing live once novel coronavirus pandemic restrictions are lifted. "We do have a body of work," El Sueno says. "We've been working with a lot of notable producers to bring a tour our fans. We've teased (the songs) at some acoustic shows and everything's been pretty well received. It's all happening really fast, kind of like a blur. But we're excited to record more and get it out there and keep adding to the story."

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.