"My favorite color is black," José Álvaro Osorio Balvin, who is artistically known as J Balvin, tells Billboard. And, although the question was rather to know his favorite color on a personal level, as of today (Mar. 19), his fans will have more than one color to choose from after the release of his album Colores, a concept album in which each song is named after a different color selected in an unusual but effective way.
Each title is a unanimous decision of Balvin’s team and the color they liked the most on the day it was chosen. And, yes, even though negro or black is his favorite color, from Colores he chooses “Arcoiris” as the best representation because “it includes all colors,” he says.