Laugh Out Loud, the comedy brand and entertainment company founded by Kevin Hart, announces today the launch of its new experiential division, LOL X!, which will program and present live comedy activations throughout the year. Under the LOL X! banner, Laugh Out Loud will produce comedy showcases, tours and other experiential events, including ticketed live events for the taping of Hart’s recently announced interview series Hart to Heart.
The first event under the LOL X! Banner is Nick Cannon’s Wild N’ Out tour, which will feature stand-up comedy, sketch comedy and musical performance. In partnership with Viacom, Cannon, and Live Nation, execs at Laugh Out Loud will lead tour promotion and marketing for the 27-date arena tour which will also include DC Young Fly, artist Saweetie and surprise musical guests.
Laugh Out Loud president Jeff Clanagan will oversee the company's experiential business, drawing upon his experience early in his career as a national concert promoter for the HBO Def Comedy Jam tour, N.W.A.’s “Straight Outta Compton” tour to most recently overseeing Hart’s record-breaking Irresponsible tour.