Kevin Hart's Laugh Out Loud Brand Is Launching an Experiential Division

Courtesy Photo
Jeff Clanagan

Laugh Out Loud, the comedy brand and entertainment company founded by Kevin Hart, announces today the launch of its new experiential division, LOL X!, which will program and present live comedy activations throughout the year. Under the LOL X! banner, Laugh Out Loud will produce comedy showcases, tours and other experiential events, including ticketed live events for the taping of Hart’s recently announced interview series Hart to Heart.

The first event under the LOL X! Banner is Nick Cannon’s Wild N’ Out tour, which will feature stand-up comedy, sketch comedy and musical performance. In partnership with Viacom, Cannon, and Live Nation, execs at Laugh Out Loud will lead tour promotion and marketing for the 27-date arena tour which will also include DC Young Fly, artist Saweetie and surprise musical guests. 

Laugh Out Loud president Jeff Clanagan will oversee the company's experiential business, drawing upon his experience early in his career as a national concert promoter for the HBO Def Comedy Jam tour, N.W.A.’s “Straight Outta Compton” tour to most recently overseeing Hart’s record-breaking Irresponsible tour.  

"Partnering with Jeff and the Laugh Out Loud team has already taken the tour to the next level," says Cannon. "The unmatched cultural, marketing and programming expertise LOL brings has led us to outpace last year’s sales by (three times). Through this relationship, we are laying the blueprint for the future of culture-defining live events and promotion."

Clanagan adds "as Laugh Out Loud further develops into a global comedy powerhouse, the launch of our live events division is a natural evolution of our multi-platform distribution and monetization strategy. We are committed to continuing to diversify our business while growing and engaging with our audience — online and off."

Prior to launching LOL X!, Laugh Out Loud produced and hosted LOL at the Just For Laughs comedy festival in Montreal.


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