Did you know, in 2019, only 2% of popular music was produced by women? The disconcerting statistic from last year's Annenberg Initiative study is the focus of a powerful new video from the Recording Academy and She Is the Music, in conjunction with the Diversity & Inclusion Task Force, and it's premiering exclusively on Billboard above.
The clip physically represents the data through a 50-person, all-female ensemble choir featuring Loyola Marymount University singers. The group belts Alicia Keys' "Underdog" -- at first all together, but over the course of the video, the women begin to slowly sit down to symbolize the percentage of male-produced songs. At the end, only a single woman -- the 2% -- is left to sing alone.
The video is part of the #WomenInTheMix initiative, which promotes opportunities for female producers and engineers. When the initiative was launched a year ago, in February 2019, approximately 200 employers and creative decision-makers agreed to get onboard, but over the past year, there are now well over 650 employers who have joined. As seen in USC's latest Annenberg Initiative study released last month, the number of female producers has now jumped from 2% to 5% -- encouraging numbers for "Underdog" singer/songwriter Alicia Keys, who co-founded She Is the Music in 2018 along with Jody Gerson, Sam Kirby Yoh and Ann Mincieli.