"By writing the song, I wanted to encourage the listener to go through the grief process, because we as a human race are abused, whether we like to admit it or not," explains Franklin, who's part of the board of directors for HeadCount. "A society like we live in now is an abusive society. When you talk about immigration or eminent domain or police brutality, it's so easy to just put a label on it and then 'Let's keep moving 'til the next news cycle comes along' and accept that this is the way it is.
"But we have had friends who have lost their homes to eminent domain 'cause they didn't have the same power as bigger developers. You never see how hard these people are working or what their backgrounds are and what happens to them once the cameras go away. So we wanted to present an insider view."
Franklin adds that she and the other Suffers don't want their message to be entirely dark or downcast; In fact, she says, "It is our hope the viewer is left with the message that we're all in this together." But she acknowledges that resolve is being tested more today than it ever has.
"It's been so exhausting to watch from the sidelines the past few years," Franklin says. "Our band, while we have done our best to try and maintain a positive outlook to everything we do, the world is not really reflecting that at this time. Some of the f***ed-up things we see happening in society right now are becoming the norm, and that's hard to live with. But that also makes it more important for us to stand up against it. Hopefully the video will tell more of the story."