Women in Music 2019

Britney Spears Fans, Prepare to Get in 'The Zone' for Immersive Los Angeles Pop-Up Experience

Kevin Winter/Getty Images
Britney Spears performs onstage at the iHeartRadio Music Festival at T-Mobile Arena on Sept. 24, 2016 in Las Vegas. 

It's Britney, bitch.

A pop-up experience and retail shop dedicated to pop's living icon, Britney Spears, will be heading to Los Angeles in January 2020. 

The 10-room exhibit, called "The Zone," will be based on a number of her biggest hits and music videos, including a high school for "...Baby One More Time," a trip to Mars for "Oops...I Did it Again, an airplane for "Toxic" and a circus complete with a tightrope photo walk, live ringmaster, tarot card reader and the actual jacket and bike from the "Circus" tour. 

"The Zone" will also include a retail storefront available to the public, which five different merch collections including “Britney Army,” “Work Bitch,” “The Zone Collection,” “Britney Bitch,” and “Pride Collection."

The 30,000 square foot pop-up will be open on the corner of Fairfax and W 3rd St in Los Angeles from 10 a.m. to 10 p.m. PST six days a week beginning late January 2020. Ticket reservations will be available starting Friday (Nov. 1) at 11 a.m. PST on www.britneythezone.com.


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