YouTube Music Welcomes Jpegmafia, Girl In Red, Beabadoobee & More Artists to Foundry Program

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JPEGMAFIA poses for a photo during JMBLYA at Fair Park on May 3, 2019 in Dallas, Texas.

On Tuesday (Sept. 24), YouTube Music announced it would be welcoming 14 new artists to Foundry, the platform’s global artist development program.

Among the program’s latest class are rapper Jpegmafia, queer Norwegian bedroom pop star Girl In Red, U.K. teen singer-songwriter Beabadoobee and South Korean pop-rock sensation Sam Kim. 

“Yooo im a part of @youtubemusic foundry programme now and thats siiiicK,” Girl In Red wrote on Twitter following the announcement, while Beabadoobee tweeted, “HOLY FUCK thank you @youtubemusic for making me part of the FOUndry program this is like a dream.”

Launched in 2016, Foundry was designed by YouTube to provide up-and-coming independent artists with crucial resources including marketing, promotional support and access to new content formats to help grow their fandoms. Past Foundry artists include Dua Lipa, Rosalia, Dave and Gunna.

Check out a few reactions from the latest class below.


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