Well, that escalated quickly. As most folks were happily going about their weekend or getting set for the week at work, a music biz bombshell dropped with news of Scooter Braun’s acquisition of Big Machine Label Group. The fallout from it has yet to clear.
In a deal worth an estimated $300 million, Braun's Ithaca Holdings announced on Sunday it had acquired Scott Borchetta's Big Machine, and with it the entire, six-album catalog Taylor Swift has released through labels.
Swift was horrified by it all. In a social post, Taylor said she learned of the deal "as it was announced to the world," and that the situation brought her back to "the incessant, manipulative bullying I’ve received at [Braun's] hands for years." The pop superstar went on to denounce the deal as her "worst case scenario," and questioned Borchetta’s loyalty. “Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote. To wrap things up, she signed off, “Sad and grossed out.”