Justin Bieber, Demi Lovato, Sia, Halsey & More Weigh in On the Taylor Swift and Scooter Braun Situation

Well, that escalated quickly. As most folks were happily going about their weekend or getting set for the week at work, a music biz bombshell dropped with news of Scooter Braun’s acquisition of Big Machine Label Group. The fallout from it has yet to clear.    

In a deal worth an estimated $300 million, Braun's Ithaca Holdings announced on Sunday it had acquired Scott Borchetta's Big Machine, and with it the entire, six-album catalog Taylor Swift has released through labels.   

Swift was horrified by it all. In a social post, Taylor said she learned of the deal "as it was announced to the world," and that the situation brought her back to "the incessant, manipulative bullying I’ve received at [Braun's] hands for years." The pop superstar went on to denounce the deal as her "worst case scenario," and questioned Borchetta’s loyalty. “Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote. To wrap things up, she signed off, “Sad and grossed out.”    

And with that detonation, the entertainment world erupted and split into distinct camps.   

Yael Cohen Braun, the artist manager’s wife, stepped in to defend her husband and claimed that Swift did know about the deal (and declined to make a move to buy the catalog). She also turned the tables. "And girl," she wrote, "Who are you to talk about bullying?" The world has watched you collect and drop friends like wilted flowers.” Also, “You are supposed to be a role model, but continue to model bullying."

Justin Bieber, one of Braun’s best-known clients, stepped in and sided with his manager. In a post, he wrote, “for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter."

And now, Borchetta has stepped in to call BS on Swift’s claims that she woke up to the news "when everyone else did.” The Big Machine founder event took exception to several of Swift’s points, including the suggestion that she was “in tears or close to it” any time Braun’s name was brought up.   

In Swift's camp you’ll find Halsey and collaborators Joseph Kahn, Todrick Hall and many others. And on the sidelines, the world’s media is watching on, fingers at the keyboard, popcorn close by.  

Check out how each camp is firing away on social media below.   

Swift's #Squad

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So, this week we had @taylorswift expose a pretty brutal side of the music industry, some middle aged multi millionaire white dudes doing what they do best, controlling , belittling and humiliating the very people that they couldn’t do without. Now, our very own @katenash has done something spectacular here, I think consumers have little to no idea how hard it is to survive in the industry today, please please please if youre lost for things to do this weekend, please watch this. It’s a real eye opener. MUSICIANS WORLWIDE I BEG WE START A PROPER UNION THAT ACTUALLY WORKS, we need to change this system. POWER IS NEVER GIVEN, IT HAS TO BE TAKEN. Link in bio etc

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Braun's buddies


Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..

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@taylorswift, I’m here to talk privately anytime.

A post shared by Yael Cohen Braun (@yael) on

“100% of all Taylor Swift assets were to be transferred to her immediately upon signing the new agreement. We were working together on a new type of deal for our new streaming world that was not necessarily tied to ‘albums’ but more of a length of time… Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career.  She chose to leave.” -- Scott Borchetta, Big Machine

     Courtesy of Demi Lovato via Instagram


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