As the song "Keep On" -- from The Steel Wheels' upcoming seventh album Over the Trees -- became what the group's Trent Wagler calls "very anthemic in a fun, poppy sort of way," the Virginia troupe wanted the video to follow suit. So the clip, premiering exclusively below, focuses on the band spending a day performing and hanging out in Fayetteville, Ark.
"We wanted a sort of raw, let-the-seams-show video for this one," Wagler tells Billboard. "We have some great friends that run a festival, Fayetteville Roots, and they let us have their headquarters and whatever we needed to shoot a video." The group also shot scenes in one of Fayetteville’s historic bars, but Wagler hopes that piece conveys a bit of the more serious tone of the song, which is about a young man heading off to war and "this sense of what you're leaving behind in hopes that you're doing the right thing, but also a sort of word of encouragement to the people you're leaving behind." Wagler adds that, "There's this sense of feeling a little bit like people are talking past you as you're thinking and hoping and wishing about someone who's not there -- the disconnection we sometimes feel in these times."
The “talking past” aspect is illustrated in one of the video's scenes showing The Steel Wheels in a booth, with the other band members chatting among themselves while Wagler is singing the lyrics to the camera. "It was all band talk, like a business meeting, while I'm trying to sing," he says. "On stage or on camera, they do as much as they can to trip me up. Part of the way you stay together as a band is you have to have a good sense of humor, I think."