Ty Dolla Sign & J. Cole Show Real People in Love for 'Purple Emoji' Video: Watch

Ty Dolla $ign ft. J. Cole "Purple Emoji"
Courtesy Photo

Ty Dolla $ign ft. J. Cole "Purple Emoji"

Love comes in all shapes, colors and ages, and Ty Dolla Sign showed just that in his new video for "Purple Emoji," featuring J. Cole.

The Olivia Rose-directed vignette includes a number of diverse, real couples enjoying each other's company. "I know that I'm in trouble/I know, I need you, more than ever," the sweet lyrics float against the pure, simple expression of love.   

"I was at this studio called Jungle City in New York working on Yandhi with Kanye. I just took over the top room I had a whole whole separate room he had the bottom floors. And then just turns out Cole was in the room right next to me," Ty previously told Beats 1's Zane Lowe about the collab. "When I saw him I was like, 'Bro, I got something to play you' and he's like 'I got something to play to you' so I went to his studio and heard everything he was working on and then I'm like 'Yo, I just did this one I thought would be crazy for both of us.' So he came in my room, I played it for him immediately, and he did his verse in five minutes."

"Purple Emoji" will appear on Ty's upcoming album. Watch the video below.


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